Egypt...the story is more than that of Tutankhamen and buried coffers and caskets!
The Egyptians have heard the oft told tale of India’s success in making its arduous way to being the top offshoring destination, and there are lessons to be learnt from the successes and failures in this journey from the early 90s to being the Knowledge Super Power today. The country wants to now learn, of course in an accelerated manner from India. To learn from the wrongs and rights that the Great Indian Story has seen in this journey, the team from Egypt has been conducting a number of workshops inviting Indian companies to narrate to them this exciting tale. And the first of these International Workshops was conducted by Zensar!
The Workshop addressed outsourcing and offshoring in India and encapsulated the lessons to be learnt. The audience was an experienced group of IT professionals from the Egypt Industry. Some had years of experience in running their own businesses, others were business development managers and marketing professionals who had to come to learn the ropes of successful marketing. The academic community from the Information Technology Institute (ITI) was also well represented reassuring its commitment to making Egypt an outsourcing and offshoring success.
It was a great experience to witness the unveiling of a new offshore destination in my mind. Pardon my limited knowledge or a vision of a meagre chart with statistics that quote Egypt as a competing low cost outsourcing destination - but there was not more than the image of miles of yellow sand, belly dancers on the Nile, mysterious tall Pyramids and young Pharaoh Tutankhamen that filled my mind even as i approached the large sprawling town of Cairo.
That chilly evening prior to the Workshop we were to conduct, my co-faculty and I stepped out for some coffee, and at the nearby Coffee Shop and were pleasantly surprised by the level of connectivity that we saw. Little children hung out there at 'Cilantro' doing their assignments online, looking up the Internet to supplement various subjects of architecture, design and even history.
The participant group at the Workshop the next morning was an eclectic group with varied levels of experience but uniformly high level of knowledge on the happenings around the World and especially so of the developments in India.
It was a proud moment that starting day of the Workshop with the local media streaming in with the excitement of the first International Workshop for the IT SME of Egypt being flagged off - and for me personally to be representing India - a country that has the World watching it, and now wanting to learn from it! The programme was a roaring success and we made some great friends in a country that is alien no more.
However we left the shores of the Red Sea that final day, thinking that here is a country sitting at the threshold of a great opportunity with brilliant minds and with the right lens looking out at the future!
The Workshop addressed outsourcing and offshoring in India and encapsulated the lessons to be learnt. The audience was an experienced group of IT professionals from the Egypt Industry. Some had years of experience in running their own businesses, others were business development managers and marketing professionals who had to come to learn the ropes of successful marketing. The academic community from the Information Technology Institute (ITI) was also well represented reassuring its commitment to making Egypt an outsourcing and offshoring success.
It was a great experience to witness the unveiling of a new offshore destination in my mind. Pardon my limited knowledge or a vision of a meagre chart with statistics that quote Egypt as a competing low cost outsourcing destination - but there was not more than the image of miles of yellow sand, belly dancers on the Nile, mysterious tall Pyramids and young Pharaoh Tutankhamen that filled my mind even as i approached the large sprawling town of Cairo.
That chilly evening prior to the Workshop we were to conduct, my co-faculty and I stepped out for some coffee, and at the nearby Coffee Shop and were pleasantly surprised by the level of connectivity that we saw. Little children hung out there at 'Cilantro' doing their assignments online, looking up the Internet to supplement various subjects of architecture, design and even history.
The participant group at the Workshop the next morning was an eclectic group with varied levels of experience but uniformly high level of knowledge on the happenings around the World and especially so of the developments in India.
It was a proud moment that starting day of the Workshop with the local media streaming in with the excitement of the first International Workshop for the IT SME of Egypt being flagged off - and for me personally to be representing India - a country that has the World watching it, and now wanting to learn from it! The programme was a roaring success and we made some great friends in a country that is alien no more.
However we left the shores of the Red Sea that final day, thinking that here is a country sitting at the threshold of a great opportunity with brilliant minds and with the right lens looking out at the future!
posted by Lavanya at
10:52 AM
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